Personal Branding

“Before selling a product or service, you have to sell yourself first." ~ Stafford & Chan

Overview

This workshop builds basics and addresses specific needs to upgrade and reinforce grooming standards, deportment, and etiquette for a positive and professional image.

Workshop Contents

• Project a Positive and Professional Brand Message
• Engage with Meaningful Conversation
• Brand Manifestation – Dressing to Influence
• Wine Selection and Appreciation
• Deportment and Body Language
• Cross Cultural Etiquette
• Social vs. Business Etiquette

Duration

1-day or 1.5-day or 2-day workshop

Learning Outcomes

• Discover the art and science of branding and that perception equals reality
• Choose to conduct yourself confidently in business and social occasions with people of different cultural and social backgrounds
• Demonstrate how to build rapport, business leads and relationships with effective skills in networking and making conversation